Paprika is the shop which supports local producers. All the products are either traditional or new Hungarian products, which is a major factor for its popularity because it is one of a kind in the region.
We made the branding including the logo design and the branding for packaging and labels, shop branding, branding of the furniture and other materials. Paprika is a constant customer of I’mOK – we are frequently asked for other design works. In 2014, it opened its third store in Brasov, and we were asked again to do the branding for their new shop.